Like the rest of the world, Alberta is navigating a new reality brought by a pandemic that is changing public life and re-shaping our economy. Organizations in the arts, culture, sports, recreation, tourism and hospitality sectors, all which rely on live, group experiences, are grappling with new challenges. Organizations need to be prepared for a change in audience behaviour. The question is what that will look like, now and over the coming months.
The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.
The initiative is being funded by:
- ActiveCITY Collective
- Alberta Foundation for the Arts
- Angus Reid
- Calgary Arts Development
- Calgary Foundation
- Edmonton Arts Council
- Edmonton Community Foundation
- Rozsa Foundation
- Travel Alberta
This research is being conducted in six waves over the course of the next year with the first wave of results (based on surveys conducted between May 21 and June 2, 2020) now available.
This is a community resource that is FREE to access and results from the first wave of research are now available.
Download the reports:
The next wave of research will be launching in July with results ready for subscribers in August. You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com.