Spotlight on Arts Audiences - Wave 1 Results

Date: Jan 29, 2024

The AFA is supporting a two-year research project conducted by Stone-Olafson on current engagement of arts audiences in Alberta. We are pleased to share the first set of results ("Wave 1").

This work was developed for the arts sector exclusively and is designed to provide specific, relevant, and reliable facts to support the leaders in the arts sector as they seek to understand their audiences and grow attendance.

Key topic areas for Wave 1 include:

  • understanding current behaviours, habits, and patterns
  • understanding current attitudes and perceptions towards the arts
  • understanding barriers to engagement and support
  • exploring programming and communication preferences
  • understanding perceptions of value


Watch the team from Stone-Olafson report on the findings from the first wave of research in the Spotlight on Arts Audiences project

Download the reports:

About the project

The AFA has partnered with the Rozsa FoundationCalgary Arts DevelopmentCalgary FoundationEdmonton Arts Council, and Edmonton Community Foundation, to support the Spotlight on Arts Audiences research project. The work will survey arts-inclined audiences in Calgary, Edmonton, and across the province to provide data that is useful and timely for arts leaders and organizations three times per year over the next two years.