Theatre

Survey Results | The New Experience Economy - Wave 4

This research is being conducted in six waves over the course of the next year. This is a community resource that is FREE to access and results from the fourth wave of research are now available. 

Findings for Alberta organizations from Wave 4 results include:

  • Public perceptions reflect the low point of the pandemic at this time.
  • Albertans are adapting to and following the rules.
  • Change in habits during the pandemic appears to be additive, not alternative
  • Contexts frame marketing in this environment - messages will need to be shifted, media strategies evaluated, and some types of voices changed.
  • Engagement is on hold.
  • Travel within the province is an option. 

What are the implications for Alberta organizations?

  • When conditions permit, recognize you will be reconnecting with a weary population who are more anxious than before. Messages and offers will need to adjust to reflect this reality.
  • As Albertans accept and get used to the restrictions, they expect others to follow them too. A large percentage of those surveyed indicate others not following protocols will dissuade them from attending events/participating in activities. The same applies for not seeing sufficient safeguards in place.
  • As restrictions start to lift, Albertans are likely to start figuring out how to balance a new set of activities they enjoy with their usual activities they want to get back to. And for organizations, that means breaking through a larger competitive set to capture the attention of their audiences. For those that offer registered or directed experiences this may be an even bigger challenge now that people are also adding in more self-directed experiences.
  • Organizations are likely going to need a multi-layered media strategy that can reach influencers who can help propel the message. To be clear, an influencer strategy doesn’t mean a pure social media strategy. It means a strategy of messages and media that are repeatable to others.
  • Organizations have to be prepared to re-engage in stages. When current restrictions lift there will be some appetite to explore and potential opportunities to meet them online or outdoors. In a post-pandemic environment, audiences are very likely to get active again.
  • Focusing on broad messages that reflect a drive to escape everyday stresses and deliver on social motivations will work well to help motivate intra-provincial travel. Reinforcing these main messages with reassurances about flexibility in booking and safety will also be helpful to finalize a decision.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

About the project

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

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Fourth wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

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AFA Commemorative Project "All the World’s a Stage"

All the World’s a Stage is a documentary portrait and homage to revolutionary theatre artists Joyce Doolittle, Grant Reddick and John Murrell. These trailblazers, who have laid the foundation for the renowned eclectic theatre scene that thrives in Alberta today, look back on how their experiences have shaped their lives.

Through interviews, high-resolution projection and intricate camera work, the filmmakers Sandi Somers and Corey Lee present a textured portrait of these artists, to peek behind the curtain to catch a glimpse into their soul and their creative process and touch the bricks that have laid the foundation for their legacy in theatre. This project was supported by an AFA 25th Anniversary Commemorative Art Project grant.

The short film received three nominations for the 2018 Alberta Media Production Industry Association (AMPIA) awards:

  • Best Non-fiction Short - Corey Lee and Sandi Somers
  • Best Director, Non-fiction under 30 mins - Sandi Somers and Corey Lee
  • Best Original Musical Score, Non-fiction under 30 mins - Alec Harrison

 

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A short documentary film on renowned Calgary theatre artists will play in Edmonton and Calgary. It has been nominated for three AMPIA awards.

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AFA Commemorative Project "All the World’s a Stage"
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A short documentary film on renowned Calgary theatre artists will play in Edmonton and Calgary. It has been nominated for three AMPIA awards.

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AFA Commemorative Project -All the World’s a Stage
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A short documentary film on renowned Calgary theatre artists will play in Edmonton and Calgary. It has been nominated for three AMPIA awards

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Pumphouse Theatre Winter Education Programs Ages 6-11

Pumphouse Theatre's Winter Drama Classes Ages 6-11: registration now open!

Looking for a creative outlet for your young artist?

The Pumphouse Theatre is back with a brand new set of drama classes for the 2024-2025 year, now moving into our Winter semester from January to March.

From preschool to teenagers, we have a class that is suited for everyone!

Register today at www.pumphousetheatre.ca.

Playful Drama

Who: Gr 1-2 (6-8yrs)
What: This course is a great introduction to the drama basics, and covers a variety of topics including: story-telling, character, sharing, movement, and theatre games. This is a wonderful way to help your child explore their imagination, learn new skills, and have fun! No experience is required!
When: Saturday January 11 – Saturday March 22, 2025 | 10:30am-11:30am | @ The Pumphouse Theatre
How much: $125.00

Theatre Arts Exploration

Who: Gr 3-5 (8-11yrs)
What: This course is an all-inclusive exploration of the theatre arts. Students will be encouraged to discover a variety of dramatic techniques such as character creation, improvisation, movement, scene study, and more. Have a blast creating and performing an original final presentation for friends and family. No previous experience is required!
When: Saturday January 11 – Saturday March 22, 2025 | 10:00am-12:00pm | @ The Pumphouse Theatre
How much: $300.00

Acting Fun-dementals

Who: Gr 3-5 (8-11yrs)
What: This course is designed to get students feeling confident and comfortable being on stage while learning the fundamentals of acting and collaborating with others. Focus will be on exploring scripted work that students will either choose or be given, rehearse and workshop, and then perform in a final showcase. No previous experience is required!
When: Sunday January 12 – Sunday March 23, 2025 | 10:00am-12:00pm | @ The Pumphouse Theatre
How much: $300.00

There are no classes scheduled over the Family Day Long weekend. 

If you are registering more than 30 days prior to the first day of classes, receive $25.00 off the registration fee. 

If you are registering more than one immediate family member, receive $25.00 off the registration fee.

If you do not see a homeschool program that works for you, contact us about our Customizable Cohort Classroom option. We will work with you to create a program that meets your and your children’s needs.

All courses will adhere to all COVID-19 health and safety protocols.

All classes, with the exception of our customized programs, are 10 weeks in length.

All in-person course will take place at the Pumphouse Theatre (2140 Pumphouse Ave SW)

If you have questions or concerns about any of our programs, contact kelly@pumphousetheatre.ca or 403.263.0079 ext 100

Thank you very much! We look forward to seeing you at the theatre!

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Registration is open for the Pumphouse Theatre's next round of drama classes for youth aged 6-11. Our Winter semester runs January to March, 2025. Fin

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Pumphouse Theatre Winter Education Programs Ages 6-11
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Registration is open for the Pumphouse Theatre's next round of drama classes for youth aged 6-11. Our Winter semester runs January to March, 2025. Fin

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Pumphouse Theatre Winter Education Programs Ages
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Registration is open for the Pumphouse Theatre's next round of drama classes for youth aged 6-11. Our Winter semester runs January to March,

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Pumphouse Theatre Fall Drama Classes - Ages 6 to 14

Pumphouse Theatre - Fall youth drama classes

Looking for a creative outlet for your young artist? The Pumphouse Theatre is back with a brand new set of drama classes for the 2024-2025 year, beginning with our Fall Semester. From preschool to teenagers, we have a class that is suited for everyone!

Registration is open now and available with full course descriptions on our website, www.pumphousetheatre.ca. 

Playful Drama

6-8yrs (Gr 1-2)
Saturday September 14 – Saturday November 23, 2024 | 10:30 am-11:30 am | @ The Pumphouse Theatre
$125

Theatre Arts Exploration

8-11yrs (Gr 3-5)
Saturday September 14 – Saturday November 23, 2024 | 10 am-12 pm | @ The Pumphouse Theatre
$300

Acting Fun-dementals

8-11yrs (Gr 3-5)
Sunday September 8 – Saturday November 17, 2024 | 10 am - 12 pm | @ The Pumphouse Theatre
$300

Improvisation

11-14yrs (Gr 6-8)
Monday September 9 – Monday November 18, 2024 | 6 - 8 pm | @ The Pumphouse Theatre
$300

There are no classes over the Thanksgiving Holiday

If you are registering more than one immediate family member, receive $25.00 off the registration fee.

Cancellation is permitted with the deduction of a $25.00 cancellation fee, provided notice is given a minimum of 10 business days prior to the start of class and it is not COVID-19 related. No refund will be given with less than 10 business days’ notice without a doctor’s note.

If you do not see a program that works for you, contact us about our Customizable Cohort Classroom option. We will work with you to create a program that meets your and your children’s needs.

All courses will adhere to all COVID-19 health and safety protocols.
All classes, with the exception of our customized programs, are 10 weeks in length.
All in-person courses will take place at the Pumphouse Theatre (2140 Pumphouse Ave SW)

If you have questions or concerns about any of our programs, contact kelly@pumphousetheatre.ca or 403.263.0079 ext 100

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Looking for a creative outlet for your young artist? The Pumphouse Theatre is back with a brand new set of drama classes the Fall Semester.

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Pumphouse Theatre Fall Drama Classes - Ages 6 to 14
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Looking for a creative outlet for your young artist? The Pumphouse Theatre is back with a brand new set of drama classes the Fall Semester.

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Looking for a creative outlet for your young artist? The Pumphouse Theatre is back with a brand new set of drama classes the Fall Semester.

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Spotlight on Arts Audiences - Wave 2 Results

The AFA is supporting a two-year research project conducted by Stone-Olafson on current engagement of arts audiences in Alberta. We are pleased to share the second set of results ("Wave 2").

This work was developed for the arts sector exclusively and is designed to provide specific, relevant, and reliable facts to support the leaders in the arts sector as they seek to understand their audiences and grow attendance.

Key topic areas for Wave 2 include:

  • Exploring arts audiences' engagement and general perceptions
  • Understanding audiences’ preferences for content, programming, and ticket purchasing
  • Understanding opportunities for increasing support and engagement through fund development

Results

Watch the team from Stone-Olafson report on the findings from the first wave of research in the Spotlight on Arts Audiences project

Download the reports:

About the project

The AFA has partnered with the Rozsa FoundationCalgary Arts DevelopmentCalgary FoundationEdmonton Arts Council, and Edmonton Community Foundation, to support the Spotlight on Arts Audiences research project. The work will survey arts-inclined audiences in Calgary, Edmonton, and across the province to provide data that is useful and timely for arts leaders and organizations three times per year over the next two years.

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Second set of results of a long-term study on understanding Alberta arts audiences. Watch a presentation of the report.

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Spotlight on Arts Audiences - Wave 2 Results
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Second set of results of a long-term study on understanding Alberta arts audiences. Watch a presentation of the report.

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Spotlight on Arts Audiences - Wave 2 Results
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Second set of results of a long-term study on understanding Alberta arts audiences. Watch a presentation of the report.

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Watch: Iinisikimm - an AFA Commemorative Arts Project

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See the video of Iinisikimm, a nighttime lantern performance and homecoming for the buffalo of Banff National Park.

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Iinisikimm is an immersive puppet-lantern performance that celebrates the reintegration of buffalo into the natural ecosystem of Banff National Park. Learn more about Iinisikimm here.

This past August, audiences in Banff and Calgary experienced outdoor performances featuring hand-made lantern puppets, drumming from Eya-Hey Nakoda, and performances by the Czapno Theatre Ensemble. The puppets shared the story of the buffalo, told by Blackfoot trickster God Napi.

The Iinisikimm group will also be producing a comic book, estimated to be released later in 2018.

If you missed the performances, fear not; you can experience a taste of Iinisikimm through the video below. 

Iinisikimm was created with support from the Alberta Foundation for the Arts Commemorative Art Projects funding. Stay tuned to our news feed for more videos from the other Commemorative Art Projects.

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Iinisikimm - an AFA Commemorative Arts Project
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See the video of Iinisikimm, a nighttime lantern performance and homecoming for the buffalo of Banff National Park.

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Iinisikimm
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See the video of Iinisikimm, a nighttime lantern performance and homecoming for the buffalo of Banff National Park.

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Artist
Peter Balkwill and the Czapno Ensemble
Title
Iinisikimm
Year
2017
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Peter Balkwill and the Czapno Ensemble
Iinisikimm
2017

Spotlight on Arts Audiences - Wave 1 Results

The AFA is supporting a two-year research project conducted by Stone-Olafson on current engagement of arts audiences in Alberta. We are pleased to share the first set of results ("Wave 1").

This work was developed for the arts sector exclusively and is designed to provide specific, relevant, and reliable facts to support the leaders in the arts sector as they seek to understand their audiences and grow attendance.

Key topic areas for Wave 1 include:

  • understanding current behaviours, habits, and patterns
  • understanding current attitudes and perceptions towards the arts
  • understanding barriers to engagement and support
  • exploring programming and communication preferences
  • understanding perceptions of value

Results

Watch the team from Stone-Olafson report on the findings from the first wave of research in the Spotlight on Arts Audiences project

Download the reports:

About the project

The AFA has partnered with the Rozsa FoundationCalgary Arts DevelopmentCalgary FoundationEdmonton Arts Council, and Edmonton Community Foundation, to support the Spotlight on Arts Audiences research project. The work will survey arts-inclined audiences in Calgary, Edmonton, and across the province to provide data that is useful and timely for arts leaders and organizations three times per year over the next two years.

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First set of results of a long-term study on understanding Alberta arts audiences. Watch a presentation of the report.

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Spotlight on Arts Audiences - Wave 1 Results
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First set of results of a long-term study on understanding Alberta arts audiences.

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Spotlight on Arts Audiences - Wave 1 Results
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First set of results of a long-term study on understanding Alberta arts audiences.

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Work of the Week: "After the Theatre" by Raymond Theriault

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This week's Work of the Week is "After the Theatre" by Raymond Theriault in honour of World Theatre Day on March 27!

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This week's Work of the Week is After the Theatre by Raymond Theriault in honour of World Theatre Day, which is on March 27!
 

The depiction of theatregoers milling about after the show feels like a distant memory as the COVID-19 pandemic continues to shutter theatres around the world. Filing out of the venue after the show, discussing the best (or worst) parts of the performance, and deciding where to go for a post-show cocktail or bite to eat, the rituals that take place after the theatre contribute to the experience one has when they take in a live theatre show, an experience we know is surely missed. 
 

For this year's World Theatre Day, now a full year into the pandemic, the Professional Association of Canadian Theatres (PACT) asked Canadian theatre creators and audiences what they miss the most about live theatre. Watch the responses:

IFrame

This video was produced in partnership with l’Association des théâtres francophones du Canada (ATFC) and the Playwrights Guild of Canada (PGC).

About World Theatre Day

Created in 1961 by UNESCO, World Theatre Day is celebrated annually on March 27 by theatre communities around the globe. The impetus behind World Theatre Day is to honour and further the goal of UNESCO’s International Theatre Institute (ITI) to celebrate the power of theatre to serve as an indispensable bridge-builder for mutual international understanding and peace as well as to promote and protect cultural diversity and identity in communities throughout the world.

 

 

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AFA Virtual Museum
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Raymond Theriault
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AFTER THE THEATRE
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2004
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oil on canvas
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Queen's Platinum Jubilee Scholarship for Performing Arts

Grant subtitle
This scholarship of $7,000 is awarded annually to a young Albertan performing artist.
Recipient type
Art discipline
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Queen's Platinum Jubilee Scholarship for Performing Arts
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This scholarship of $7,000 is awarded annually to a young Albertan performing artist.
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Queen's Platinum Jubilee Scholarship for Performing Arts
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This scholarship of $7,000 is awarded annually to a young Albertan performing artist.
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Overview

One scholarship of $7,000 will be awarded annually by the Government of Alberta to a young Albertan performing artist who shows extraordinary talent and potential and who demonstrates clear educational or training goals.
NOTE: One scholarship will be awarded to one of the performing arts eligible for this program in a three-year annual rotation: music, theatre, and dance. The 2026 deadline is for dance applicants.

Who can apply
  1. To be eligible for scholarship funding you must be a resident of Alberta. This means you:
    • are legally entitled to be or remain in Canada
    • have had your primary residence in Alberta for one full year before applying
    • ordinarily live in Alberta for at least six months each year with the exception of attending a formal program of study
  2. You must be 25 years or younger as of the application deadline.
  3. You must be enrolled in an eligible performing arts training program.
What does this funding support?

Eligible training programs

You must be enrolled in an eligible training program to receive this scholarship.

Eligible performing arts programs that will be accepted for assessment of educational or training merit are the following:

  • any level of undergraduate studies with a minor or major in performing arts
  • any level of a technical or conservatory performing arts school (for example, National Theatre School, National Ballet School, The Banff Centre)
  • a recognized program or appropriate mentorship, workshop, master class, or course with a focus on performing arts

Graduate programs or their equivalents are ineligible for consideration.

Eligible genres

For the purposes of this scholarship program, eligible performing arts disciplines or genres that will be accepted for assessment of artistic merit are any discipline or genre within music, theatre, and dance.

How to apply

We only accept applications through Grant Administration Tracking and Evaluation (GATE) Front Office online application system.

We must receive your online application through GATE Front Office no later than 11:59 p.m. Mountain Time on the deadline date, unless the deadline falls on a statutory holiday or a weekend when it will be extended until the next working day. Please give the system time to process your application so that we receive notification of your submission before the deadline falls. 

Please note:

  • applicants may submit only one application to the AFA each deadline across all disciplines
  • the AFA does not accept incomplete applications

We do not accept separate applications for the same project.

GATE Front Office username registration

First-time applicants will require a GATE Front Office username and password. Email us at registrationafa@gov.ab.ca to obtain your login information at least five business days prior to the application deadline.

Please include:

  1. your legal name
  2. the funding opportunity to which you are applying
  3. your email address

Your user name and password will be sent to the email address provided.

Application requirements for minors

If an applicant is under the age of 18 years at the time of application, a parent or legal guardian must e-sign the Applicant Agreement in GATE Front Office as the designate for the scholarship.

As the designate, you are responsible for:

  • the completeness and accuracy of the application in full
  • receipt and use of funding
  • serving as contact person for any inquiries relating to the funding

What to include in your application

Your application will include online forms to complete and attachments you must upload to your application.

Please note that applicants may be asked for additional information to determine eligibility or any other program requirements.

GATE Front Office online forms

  1. Applicant information: Legal name and confirmation of your status (minor/Albertan).
  2. Contact information for the applicant or their designate.
  3. Address: street and mailing address for the applicant.
  4. Project description: a brief project description (20 words), that includes the name of the educational program, and start and end dates of the training program.
  5. Applicant Agreement: this must be e-signed by the applicant or designate.

Attachments

The GATE Front Office attachment section indicates that not all attachments are required for submission. This is because they are only required for certain types of project or scholarship applications.

It is the applicant’s responsibility to ensure that all attachments listed below are submitted with the application.

Please submit the following attachments:

  1. A letter by the applicant of no more than two pages in length that:
    • introduces the applicant and outlines their previous experience in the performing arts
    • outlines the applicant's interest in the performing arts
    • describes how the applicant will use the scholarship to develop their performing arts practice should the application be successful
    • introduces the applicant's performing arts submission
  2. A resume or curriculum vitae of no more than two pages in length that focuses on the applicant's artistic activity.
  3. A detailed description of the applicant's chosen performing arts educational or training program(s). Please note:
    • applicants who have been accepted into a specific course must provide proof of acceptance and a detailed description and schedule for the training program or course of study
      -OR-
    • applicants who have not already been accepted into a course must submit a detailed description and schedule for the preferred choice, with two alternate program choices, including detailed descriptions and schedules for each choice
  4. A scanned copy of one of the following to provide legal proof of age:
    • certificate of birth
    • driver’s license
    • passport
    • certificate of Canadian citizenship
  5. A current and signed letter of reference, preferably from one of the following:
    • a high school, college or university instructor
    • a professionally produced or presented film or video artist
    • another professional working in film and video arts 
  6. A sample submission or audition of performing works. See "Format" below or submission guidelines.

MUSIC

  •  two musical selections of contrasting styles that are appropriate to the applicant's proposed program of study

THEATRE

  • two monologues of contrasting styles appropriate to the program of study
  • musical theatre applicants must submit one monologue and one song
  • the two pieces combined must not run longer than 10 minutes.

DANCE

  •  a maximum of three dance pieces of which:
    • at least two of the pieces are solos of contrasting styles
    • the third recorded piece may be from a stage, TV, film or video performance
    • at least one audition piece should be appropriate to the applicant's proposed program of study
  • the three dance pieces combined must not run longer than 8 minutes.

RELATED PERFORMING ARTS DISCIPLINES

The following applicants must submit a resume, portfolio, and/or audio recordings containing work samples:

  • audio designers
  • audio engineers
  • choreographers
  • composers
  • dance, drama, and music instructors
  • designers
  • directors
  • playwrights

Format

Wherever possible, support material should be uploaded as an attachment into GATE Front Office (up to 4 MB)

For files too large to include as attachments in GATE Front Office, they may be submitted via email as attachments or downloadable links to:

  • Dance scholarships: danceAFA@gov.ab.ca
  • Music scholarships: musicAFA@gov.ab.ca
  • Theatre scholarships: theatreAFA@gov.ab.ca 
  • please format your subject line: <your first initial, last name and project number>, e.g. "H.Lee MIPG-56-172631" 
  • please ensure link contains downloadable files (MP3 or MP4 preferred)

Alternatively, please mail a hard copy CD or USB to 10708 – 105 Ave, Edmonton, AB, T5H 0A1:

  • please include your first initial, last name and project number on the CD or USB
  • support material must be submitted or postmarked no later than 11:59 p.m. Mountain Time on the deadline date
  • if you require return of hard copy materials, please also include a self-addressed stamped envelope
How will my application be assessed?

Staff convene an expert panel to consider all eligible scholarship applications submitted to each deadline. The expert panel assesses the merit of each application both on its own terms and in relation to all other applications received for a given deadline.

Assessment of a scholarship application is based on the following general criteria:

  • the applicant's artistic ability based on the artistic merit of the performing arts audition material submission
  • the merit and appropriateness of the proposed program(s) in the context of the applicant's performing arts goals and interests
  • the impact of the proposed program(s) on the artistic development of the applicant
  • the applicant's achievements and experience in the performing arts and the performing arts community to date

Funding is not assured for any application.

Learn more about expert panels and how the AFA adjudicates funding requests for all programs.

When will I hear?

Successful recipients will be notified upon approval, generally between four to six months from the application deadline.

All applicants, successful and unsuccessful, will be notified of the outcome. No expert panel comments will be provided.

Conditions
  1. Only one $7,000 scholarship is awarded each year.
  2. The scholarship will only be granted if the successful applicant can prove enrollment in an eligible training program identified in the applicant's scholarship application.
  3. Failure to prove enrollment within 60 days of the award date may result in cancellation of the scholarship.
  4. The AFA, or our authorized representative, may examine a funding recipient's financial and other records to ensure that the funding is being, or was, used for its intended purpose. 
  5. If you have previously received an AFA grant, you must have met reporting requirements in order to be eligible to receive subsequent funding from the AFA.
Reporting

Within 60 days of the award date, you must provide confirmation of enrollment to the eligible training program identified in your application via email to:

No other reporting requirements are associated with this scholarship. 

Helpful resources

The Queen's Platinum Jubilee Scholarship for the Performing Arts was established by the Government of Alberta in 2002, and updated in 2022, to commemorate the accession of Queen Elizabeth II to the throne and her service to the Commonwealth.

For assistance with this scholarship application, please call the AFA at 780-427-9968 during regular business hours or email the Arts Development Consultant listed below. Toll-free calls can be made by first dialing 310.0000.

Other useful information

The AFA recognizes many artists encounter barriers to application and reporting procedures.

Deadline information

Theatre Individual Project Funding

Grant subtitle
This funding provides up to $18,000 to support a specific theatre and/or performance art project.
Recipient type
Art discipline
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Theatre Individual Project Funding
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This funding provides up to $18,000 to support a specific theatre and/or performance art project.
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Theatre Individual Project Funding
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This funding provides up to $18,000 to support a specific theatre and/or performance art project.
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Overview

This funding provides up to $18,000 to support the development of individual Alberta artists, arts administrators, or an ensemble of artists by providing funding for a specific theatre and/or performance art project.

Who can apply

Individual eligibility criteria

The AFA celebrates and supports diversity and is committed to creating equitable, inclusive, and accessible programs for all, free of barriers and discrimination. We recognize the unique contributions all artists make towards our community, and encourage applicants representing diverse communities, including Indigenous peoples, racialized communities, women, people with disabilities, and the 2SLGBTQIA+ community.

To be eligible for individual project funding, you must be a resident of Alberta. This means you:

  • are a Canadian citizen, permanent resident, or Protected Person with an open work or study permit from inside Canada
  • have had your primary residence in Alberta for at least one full year before applying
  • ordinarily live in Alberta for a least six months of each year with the exception of attending a formal program of study

You must be in good standing with the AFA with no open or outstanding projects or reporting to apply. Previous grant recipients must ensure all final reporting has been approved by the AFA before new applications are accepted.

Applicants, including ensembles or collectives, must not be incorporated under either provincial or federal legislation.

Collaborating artists, ensembles, and collectives

Collaborating artists, ensembles, and collectives are eligible to apply to this program if all project co-owners meet the individual eligibility criteria as defined above. 

The AFA defines project co-owners as:

  •  those who share in the ownership or copyright of the created work
  •  those who have a significant financial stake in the project

For the purposes of this funding opportunity, in addition to the lead applicant, co-owners include, but may not be limited to, the following:

  •  directors
  •  playwrights
  •  choreographers
  •  lyricists
  •  composers

Unless identified as retaining ownership or copyright of the work, contributors who are not normally considered co-owners include, but may not be limited to, the following:

  •  dramaturgs
  •  performers
  •  designers
  •  stage managers
  •  Mentors, Elders, and Knowledge Keepers

Project co-owners must select a lead applicant to submit the application. The lead applicant must ensure all co-owners are listed in the application and is responsible for submitting the complete application before the program deadline.

If the project is approved for funding, the lead applicant is also responsible for receiving and managing any funds and completing any related reporting for the project.

If you are unsure whether an artist should be listed as a co-owner in your application, please contact your Arts Development Consultant as listed below.

What does this funding support?

Please note, AFA funding is not assured for any project.

Types of projects

Through this opportunity, you may apply for project funding to support artistic activities in:

  • art production
  • marketing
  • research
  • training and career development

Art production includes the development, creation, and production of any theatre/performance art work. Projects should be confined to a distinct phase of a work.

  • Alberta individual artists that have been contracted by commissioners to create a specific work are eligible to apply for project support through this funding opportunity

Marketing includes a program of activity for a specific period of time that promotes or advertises work created by Alberta theatre/performance artists, and/or develops audiences for the artist's work,

Research includes a program of activity for a specific period of time that supports or results in the development of a theatre/performance art project.

Training and career development includes enrollment in a course or program of study designed to develop an artist's training in theatre, including related performing arts disciplines, and/or performing arts administration.

Eligible projects include, but are not limited to:

  • workshops
  • master classes
  • retreats
  • mentorship programs
  • professional course of study in theatre/performance art

Eligible expenses

You can receive up to $18,000 to support your project. You may apply for up to 100% of eligible expenses that are directly related to carrying out your proposed project.

These expenses may include, but are not limited to:

  • contracted artist and technician fees
  • commission fees
  • production
  • promotion and publicity
  • transportation and accommodation
  • tuition or training fees
  • royalties
  • administration and contract fees
  • basic living/subsistence expenses (housing, local transport, food, childcare, dependent care) up to $3,000/month
  • other expenses and supplies considered by the AFA to be reasonable and necessary

Ineligible projects

Expenses and activities that are ineligible for AFA project funding include:

  • expenses for capital purchases, such as buildings or property, or for capital development, and studio construction or renovations
  • recreational training projects
  • artistic activities or projects undertaken in order to fulfill credit or thesis requirements
  • projects that are primarily commercial in nature
  • contracts for ongoing activities or artists pursuing projects similar in scope to usual activities with commissioner
  • expenses already incurred prior to the application submission, including grant writer fees
How to apply

We only accept applications through the Grant Administration Tracking and Evaluation (GATE) Front Office online application system. We must receive your online application through GATE Front Office no later than 11:59 p.m. Mountain Time on the deadline date, unless the deadline falls on a statutory holiday or a weekend when it will be extended until the next working day. Please give the system time to process your application so that we receive notification of your submission before the deadline falls. 

  • applicants may submit only one application to the AFA each deadline across all disciplines
  • the AFA does not accept incomplete applications
  • applications must be received prior to the commencement of the project
  • projects involving more than one artist must be submitted by one individual on behalf of the ensemble or group

We do not accept separate applications for the same project.

GATE Front Office username registration

First-time applicants will require a GATE Front Office username and password. Email us at registrationafa@gov.ab.ca to get your login information at least five business days prior to the application deadline.

Please include:

  1. your legal name
  2. the funding opportunity to which you are applying
  3. your email address

Your username and password will be sent to the email address provided.

What to include in your application

For detailed step-by-step instructions, please download the GATE Front Office user guide.

GATE Front Office online formlets:

  • applicant information: Legal name and confirmation of your status (minor/Albertan)
  • if you are under the age of 18 years at the time of application, a parent or legal guardian must e-sign the Applicant Agreement as the designate for the funding and be responsible for:
    • the completeness and accuracy of the application in full
    • receipt and use of funding
    • reporting on the use of funds
    • serving as contact person for any inquiries relating to the funding
  • contact information for primary applicant
    • ensembles must designate one contact person for all requirements of the grant as the primary applicant
    • this designated individual must e-sign the Applicant Agreement
  • address: Street and mailing address for the primary applicant
  • general information: Confirmation of the application category (art production, marketing, research, or training/career development) and applicant status (individual/ensemble)
  • project description: A brief project description (20 words) and project start and end dates
  • project co-owners: A listing of the project co-owners involved in the project, their position or role, and confirmation of Alberta Residence
  • individual applicant agreement: A declaration of agreement with the statement of conditions e-signed by the primary applicant or designate
  • project expenses: A listing of project expenditures in Canadian dollars
  • project revenue: A listing of non-AFA revenues in Canadian dollars
    • the difference between expenditures and revenues will comprise the grant request to the AFA with the funding not exceeding $18,000

Attachments:

The GATE Front Office attachment section indicates that not all attachments are required for submission. This is because they are only required for certain types of projects (e.g. marketing plan for a marketing project). It is the applicant’s responsibility to ensure that all attachments noted in the guidelines are submitted with their application according to project type.

Please submit the following attachments:

  • an artistic resume of no more than four pages that includes a current list of theatre and performing arts work completed and presented, identifying the role of the primary applicant in each work 
    • emerging artists may submit a description of their theatre arts background, including level of training, theatre and performing arts activities and other relevant arts activity history
    • resumes of all project co-owners involved in the project
  • Detailed project description, including an outline of the objectives, planned activities, timelines, and expected results and impact on the applicantʼs artistic development
    • in keeping with oral traditions, Indigenous project descriptions are welcome as oral submissions no longer than 3 minutes in length
    • for more information on how to submit oral project descriptions, contact the Arts Development Consultant for this program, prior to the application deadline, at the contact information below.
  • applicants are encouraged to submit a recorded presentation of previous productions of their work, or of the work-in-progress
  • for acting training programs: 
    • theatre artists must submit two contrasting monologues. 
    • musical theatre applicants must submit one monologue and one song, and may include a dance piece
    • performance arts artists must submit two pieces that permit an expert panel to evaluate skill level
  • non-performing artists must provide a resume, portfolio, or DVD of their work
  • the two required audition pieces together must not exceed 10 minutes in length, and must duplicate the experience of a live audition, including full body shot composition, without props or costume
    • all video and audio files must be Windows compatible, MP3 and MP4 files are preferred
  • commission applicants are encouraged to submit a completed and signed contract with the commissioner and a plan for the workshop, exhibition, presentation, display, publication, screening or performance of the commissioned work
  • official invitations, confirmations or itineraries
  • a detailed marketing plan
  • applicants who have been accepted into a specific course must provide proof of acceptance and a detailed description and schedule for the training program or course of study
  • applicants who have not already been accepted into a course must submit a detailed description and schedule for the preferred choice
    • two alternate program choices should be submitted, with detailed descriptions, schedules and budgets for each choice
  • additional support materials that may assist in the assessment proess
    • all support material should be scanned into a single file and attached to the online application

Applicants may be asked for additional information.

Format

  • wherever possible, support material should be uploaded as an attachment into GATE (up to 4 MB)
  • for files too large to include as attachments in GATE, they may be submitted via email to theatreAFA@gov.ab.ca as email attachments or downloadable links
    • please format your subject line: <your first initial, last name and project number>, eg. "H.Lee TIPG-56-172631" 
    • please ensure link contains downloadable files (MP3 or MP4 preferred)
  • alternatively, please mail a hard copy CD or USB to 10708 – 105 Ave, Edmonton, AB, T5H 0A1
    • please include your first initial, last name and project number on the CD or USB
    • support material must be submitted or postmarked no later than 11:59 p.m. Mountain Time on the deadline date
How will my application be assessed?

This funding is administered at the discretion of the AFA board on a project-by-project basis.

Staff convene an expert panel to consider all eligible grant applications submitted to each grant deadline. The expert panel assesses the merit of each application both on its own terms and in relation to all other applications received for a given deadline.

 Assessment of a project is based on the following general criteria:

  • the impact of the project on both the applicant and the artistic genre in Alberta
  • the artistic, educational or promotional merit of the project
  • the appropriateness of the project budget showing commitment from all partners as applicable
  • the ability of the applicant to carry out the proposed project

Assessment also takes into account the applicant's:

  • artistic and technical ability to carry out the proposed project
  • level of training, experience, and expertise
  • performance and achievements to date
  • personal objectives

All expert panel recommendations are reviewed by the AFA board and all decisions are final. Funding is not assured for any project.

Learn more about expert panels and how the AFA adjudicates funding requests for all programs.

When will I hear?

Grant recommendations are made to the AFA board of directors. Successful recipients will be notified upon board approval, generally between four to six months from the application deadline.

We gather general comments about the applications and share them on the Adjudication page. The expert panel does not record specific comments about individual applications.

Conditions

Funding is intended for the purposes described in your application. By accepting funding, you agree to undertake the project as proposed in your original project description.

If you do not receive the full grant amount requested, you are still required to complete the project as proposed if you accept the grant:

  • you must return the grant funds if the project cannot be completed as proposed

If you require a change to your project including outcomes, location or an extension to your final report due date:

  • you must submit a request in writing for approval by the AFA
  • the request must be submitted prior to the change being made and/or before your project completion date
  • the AFA may consider a single extension per funding opportunity

Funding recipients are responsible for informing the AFA of how funds were spent and outcomes of the project:

  • you must return funds if reporting requirements are not met
  • you must return unused portions of funding to the AFA

Any funding recipient who does not provide a report prior to the date noted in the successful notification document, or does not fulfill any conditions associated with a grant or whose report is not approved will be made delinquent and ineligible for further funding from the AFA for a period of three years from the time the delinquency is resolved.

New applications will not be accepted until your previous project is completed and the final report is received and approved by the AFA.

Previous funding recipients must have met reporting requirements in order to be eligible to receive subsequent funding from the AFA.

The AFA, or our authorized representative, may examine a funding recipient's financial and other records to ensure that the funding is being, or was, used for its intended purpose. 

We require a complete and satisfactory final report submitted to GATE that demonstrates that funding was spent on the activities described in the application.

Funding acknowledgement

Whenever possible, you must acknowledge the AFA for financial support in any publicity prepared in relation to the project, including electronic, print, or visual material.

Download versions of the AFA logo and guidelines for usage.

 

Reporting

In your final report, you must complete the following GATE Front Office formlets:

  • Individual Project Evaluation with a completed project outcomes questionnaire
  • Project Expenses with a complete and accurate financial accounting for final project expenses in comparison to the original budget submission
  • Project Revenues with a complete and accurate financial accounting for all revenues received for the project

Include the following mandatory attachments as part of your final report:

  • One of the following samples of work produced, performed, or created from the following list
    • upload a list of work produced into GATE Front Office and submit one video file representative of your completed project as an attachment or link to a downloadable file to theatreAFA@gov.ab.ca
      • files must be no longer than 5 minutes in length, in MP4, AVI, MOV, MPEG, or WMV format
      • please see Format section (above in How to apply) for detailed submission instructions, including how to submit video files when appropriate to your project reporting
    • submit one file of completed play or written work as representative of your completed project
  • if your project was for marketing, include proof of touring costs (i.e. receipts or itinerary) or sample of promotional material in lieu of video or written sample
  • if your project was for training or career development, include your tuition receipt in lieu of video or written sample

When applicable, include:

  • Samples of promotional materials related to the project, such as social media or website screenshots, posters, and/or programs showing funding credit to the Alberta Foundation for the Arts where appropriate
  • Samples of reviews, interviews, publications, or other media in which the project was mentioned
  • Other support material, if applicable, such a travel itinerary, confirmation of attendance at an event, invoices for studio time, other production costs, etc.
Helpful resources

Visit the Help and Resources section of our website to:

  • download the new Front Office User Guide
  • read application tips for individual artists that will help you write a stronger grant application 

Working on your project budget? Download budget examples for theatre individual project funding to help guide you.

You may upload video support materials to your application.

Project grant recommendations are made by Expert Panels. Their comments can be useful tips to help you improve your application.

The AFA recognizes many artists encounter barriers to application and reporting procedures.

Deadline information