Logo and brand resources

In return for funding support, we ask that all grant recipients acknowledge and include the AFA logo in their recognition/marketing materials. Funding accreditation is requirement for all recipients.

Use of the AFA logo

The AFA logo is to be used only to identify activities, events, exhibitions or productions that have received support from Alberta Foundation for the Arts. It may not be used for commercial or business purposes without the express permission of Alberta Foundation for the Arts.

Download versions of the AFA logo.

Please follow the AFA logo and brand guidelines when incorporating the logo into your materials.

The AFA logo must appear on all promotional and communication materials produced to market activities and events directly funded by AFA or for organizations that receive operating support from the AFA. These may include:

• production/concert programs and handbills
• event signage
• print advertising
• promotional brochures
• exhibition catalogues
• invitations
• sound recording covers or booklets
• all other forms of printed materials used for promotions and communications

Government of Alberta logo

The Government of Alberta supports the arts in Alberta through funding allocated to the AFA.

If you also plan to incorporate the Government of Alberta logo in your printed materials, please visit the Government of Alberta Corporate Identity site. Make sure to read the Corporate Identity Manual and email us if you have questions.

Oral acknowledgement

When programs or other printed materials are not produced, and in the case of radio broadcasts, oral recognition is to be given to the AFA during sponsor acknowledgements, or as is otherwise appropriate, prior to the commencement of each event or performance.

Credit lines:

• We acknowledge the support of the Province of Alberta through Alberta Foundation for the Arts.
• This [project/event/activity] has been assisted by the Province of Alberta through Alberta Foundation for the Arts, its arts funding agency.

Websites

On websites, the Alberta Foundation for the Arts should be credited on the list of sponsors and supporters or on pages describing events/activities funded by the AFA. A link to the www.affta.ab.ca on the funding recipient’s website is not a requirement, but is encouraged.

Beyond the requirements

Additional ways you can acknowledge support from the Alberta Foundation for the Arts:

• AFA has various communication materials that you may wish to distribute at your event or activity
• AFA print ad templates
• invite a member of the AFA Board of Directors to your event or activity to talk about the importance of the arts