Spotlight on Arts Audiences - Wave 2 Results

Date: Jun 13, 2024

The AFA is supporting a two-year research project conducted by Stone-Olafson on current engagement of arts audiences in Alberta. We are pleased to share the second set of results ("Wave 2").

This work was developed for the arts sector exclusively and is designed to provide specific, relevant, and reliable facts to support the leaders in the arts sector as they seek to understand their audiences and grow attendance.

Key topic areas for Wave 2 include:

  • Exploring arts audiences' engagement and general perceptions
  • Understanding audiences’ preferences for content, programming, and ticket purchasing
  • Understanding opportunities for increasing support and engagement through fund development


Watch the team from Stone-Olafson report on the findings from the first wave of research in the Spotlight on Arts Audiences project

Download the reports:

About the project

The AFA has partnered with the Rozsa FoundationCalgary Arts DevelopmentCalgary FoundationEdmonton Arts Council, and Edmonton Community Foundation, to support the Spotlight on Arts Audiences research project. The work will survey arts-inclined audiences in Calgary, Edmonton, and across the province to provide data that is useful and timely for arts leaders and organizations three times per year over the next two years.