The online course, Mapping the journey of your arts audience, is a 21-hour course set to run from January to March 2020 as a pilot program.
Arts organizations have audience members with very different needs and behaviours. It is important to understand all the touchpoints that influence consumer choices in the arts and the journey they travel on as they make attendance decisions. From the first-time, single ticket buyer to the dedicated patron of the arts, Mapping the journey of your arts audience will explore the various marketing and non-marketing influences that affect consumer habits.
This new course is a key component of the Rozsa Arts Management Program (RAMP), which provides professional development to mid-career arts professionals and to those who are located outside of Southern Alberta.
For more information about our Arts Leadership programs as well as the online offering of Journey Mapping please visit our website at www.rozsafoundation.org/journey.
Arts Administrators in Calgary and surrounding areas in Alberta are still highly encouraged to apply for the in-person Rozsa Arts Management Program.