A $2-million grant program will help Alberta’s live music professionals through the pandemic and help venues find creative solutions to support musicians.
Alberta’s government is launching the Stabilize Live Music Grant program to help rebuild and reopen live experiences once public health guidelines allow. Grants of $1,500 will help musicians and other live music professionals prepare for a return to live performances. Grants up to $25,000 for for-profit music venues will support innovative projects to help Alberta’s music industry adapt and relaunch.
Alberta’s government is partnering with Alberta Music, which will administer the grant. Eligible live music professionals and businesses can apply through the association’s website, starting May 17, until all funds are awarded.
The $2 million comes from $15 million allocated to the Stabilize Program in Budget 2021. This investment will support programming that will allow venues and performers to get back to business as the province reopens. This includes online event bookings and ticket sales platforms.
Alberta’s government is responding to the COVID-19 pandemic by protecting lives and livelihoods with precise measures to bend the curve, sustain small businesses and protect Alberta’s health-care system.
- In a pre-pandemic survey for West Anthem, 39 per cent of people in Calgary and 45 per cent of people in Edmonton said they attend live music shows at least once a month.
- In 2017, Alberta’s live music industry generated a direct economic output of $709 million and 5,440 jobs.
- From 2010 to 2017, Alberta’s live music industry saw a 25 per cent growth.
- Ninety-two per cent of Albertans indicate that the arts, culture, multiculturalism and sport are significant contributors to their quality of life.