artsVest Invests Training and Funding in Alberta

artsVest
artsVest™ brings year-long training to arts organizations and matching funds to Alberta’s cultural economy

Business for the Arts announces a two-year investment in sponsorship training and matching incentive grants for Alberta arts and culture organizations. 

Business for the Arts, Canada’s only national charitable organization that strengthens arts and culture in Canada by building partnerships between the private and cultural sectors, has announced that its artsVest program is returning to Alberta, with a province-wide expansion. With funding support from the Government of Alberta, the Government of Canada and Calgary Arts Development, $675,000 will be invested into the province over the next two years. The program will also receive local municipal support from Edmonton Arts Council and Calgary Arts Development.  

artsVest is Business for the Arts’ national flagship program that works directly with small to mid-sized arts organizations, equipping them with in-depth training, tools and mentorship relationships. These components are thoughtfully created to build sustainable partnerships between arts and businesses and to spark sponsorship opportunities. As an added incentive, artsVest participants can apply for matching grants - for every one dollar raised in sponsorship, Business for the Arts will match it with another dollar - doubling their sponsorship opportunity.

"Business for the Arts is thrilled to be bringing the artsVest program back to Alberta," says Aida Aydinyan, Vice President of Business for the Arts. "The generous funding and support from the Government of Canada, Alberta Culture and Tourism, the Alberta Foundation for the Arts, Calgary Arts Development and Edmonton Arts Council speaks volumes to the importance and power of building relationships between the sectors. We look forward to seeing the incredible impact these arts organizations and businesses will have in the province over the next couple of years."

"We are always interested in finding ways to increase resources and professional development for our city's arts sector," says Patti Pon, President and CEO of Calgary Arts Development. "artsVest has a proven track record of generating new business support for the arts and we are pleased to contribute some matching funds to the program in Calgary."

This year, the program will operate in Calgary and Edmonton. For details on sponsorship workshops and information sessions, visit artsvestab.eventbrite.ca.

artsVest saw a two successful cycles in Calgary from 2011-13, where 26 arts organizations created a total of 93 partnerships between arts and businesses - 64 of which were first-time partnerships. Matching funds of $300,000 generated over $500,000 in private sector sponsorships and resulted in an investment impact of over $830,000 to Calgary’s cultural economy.

artsVest also operates in Saskatchewan, Ontario, Toronto, Nova Scotia and British Columbia. Since the expansion of the program in 2011, a total of 2,874 partnerships have been created between arts and businesses across Canada.

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About Business for the Arts
Founded in 1974, Business for the Arts is Canada’s only national charitable organization of business members who support the arts. Our vision is to inspire Canada’s business community to partner with the arts to ensure a thriving cultural sector. We connect, educate and invest to bridge the gap between business and the arts. For more information, visit www.businessforthearts.org. Visit www.artsvest.com for information about artsVest.

For more information, please contact:
Claire Hefferon  
artsVest National Program Director
416-869-3016 x 225
c_hefferon@businessforthearts.org